A ring found at a 4,000-year-old archaeological site in the desert is the inspiration behind the new Dubai Expo 2020 logo.
The winning design was revealed by H.H. Sheikh Mohammed, Ruler of Dubai and Vice President of the UAE, at an event in the Armani Hotel.
“The design of the logo is inspired by a civilisation that existed 4,000 years ago in an area extending from Baynounah in Abu Dhabi to Saroug Al Hadeed in Dubai and from Maliha Valley in Sharjah to the mountains of Ras Al Khaimah and Fujairah,” explained Sheikh Mohammed.
“This land connected ancient civilisations and we will continue to be a hub that connects the world.”
He went on to say that the logo “represents our message to the world that our civilization has deep roots.”
This message that serves to remind people of the UAE’s ancient origins is particularly apt considering how many people think the culture of the country is a new one.